MUNCHI AND LAKES.

I put out my first official video last week. To be honest I've been very pleasantly surprised at the amount of views we have clocked up! We hit 2000 after the first two days, and now we are nearing 4000! You wanna know how I did it? Well basically the tune was produced by Munchi, and the fact is - you most probably haven't heard of him. He makes a kind of music called Moombahton (which you probably haven't heard of either.) Anyway, Moombahton (and Munchi for that matter) are very popular amongst the "cool kids" in the U.S. So popular in fact that people like Diplo and Skrillex are jumping on board.. Munchi's next EP comes out on MAD DECENT soon, and he is there right now touring to promotes its release...


Munchi is originally from the Netherlands, where I lived for six months or so, a couple of years back - we hooked up when I went there through a mutual friend (party animal Shaun Bass). Munchi ended up sending me a couple of beats and I picked this one to vocal... I sent it back to him in December of 2010... he was working on it etc, until he went to U.S to work with Diplo - ( he emailed me at like 4am one night, being like - DUDE IM WORKING ON OUR TUNE IN THE MAD DECENT STUDIOS!)hahaha.. However, shortly after our email session, Munchi had a pretty tough time involving personal health etc, and suddenly had to stop his shenanigans in U.S to go and be looked after by his Mum (would have definitely been my first and only request too!) So he then spent the next few months recovering etc... Let me take this time to say (and no disrespect meant cos I know he will agree) but Munchi doesn't have the best record when it comes to correspondence and time keeping etc.. so when this happend it was a HUGE set back - cut a long story short - he didnt get the finished version to me until June/July of 2011... My good mate Otto Burnham heard the tune and really liked it - he works in Soho in post production so was looking for a way to add to his portfolio.. We came up with this idea and then one thing lead to another and we shot this vid! The thing I wanna talk more about is the way I got the views.. I hit up google blog search, and searched for any one that had talked about me, Munchi or Moombahton in the past six months... Then I got all the contact details I could (no where near as many as there should of been! - Bloggers need to make it easy to be contacted!) The I threw together a little press release with an eye catching subject line and let it loose! Then for the next day or so, there was no response - I was like..... wow, ok, its not as good as I think it is!! Then I woke up on the second day and POW loads of views, and the "Munchi" search column I had up in Tweetdeck was full of blog posts and compliments etc..

After allllll this, I tweeted Sian Anderson from Rinse the video, then emailed her the tune..She played it on her new show last 7-9pm! Thats two weeks in a row fam, REGULAR AIRPLAYYYY!

I gotta sign up to PRS soon, the video got accepted to some Carribean music tv channel (don't ask, I just submitted it to everywhereeee!)

Oh yeh...In case you aint seen it... Here it is!